Tyler has been quick to clarify that “CALL ME” is an album and not a mixtape, but performing with Drama allows him to channel his days as a flippant, madcap mixtape rapper. On “Juggernaut,” Tyler even gets Pharrell, who has distanced himself from the mixtape and the excesses described therein, to relapse.
(“It’s too fancy,” she replies.) Pharrell is nowhere near the rapper that Tyler is, but the hallmarks of his performance on “In My Mind” inform Tyler’s throughout “CALL ME IF YOU GET LOST”: air travel talking down to naysayers and imitators hyping up sneaker endorsements revelling in healthy skin, casual sex appeal, and beats as currency. In one skit, Pharrell asks the Victoria’s Secret Angel Karolína Kurková if she likes riding in the back of Rolls-Royce Phantoms. The entire project embraced luxury and opulence, and the verses were utterly self-important. Tyler drew inspiration for “CALL ME IF YOU GET LOST” from the 2006 Gangsta Grillz mixtape, “In My Mind: The Prequel,” in which Pharrell, with assistance from Drama, pivoted to swag rap. He brings color, charm, and a certain measure of nostalgia to the project. But Drama isn’t simply a human air-raid siren he acts as a hype man, fact checker, and jester all at once. Many present as if calling the finishing blows in a one-sided prize fight, or announcing imminent disaster. All of this is underscored by Drama, who masterfully keeps the procession rolling.ĭ.j.s have hosted mixtapes since hip-hop’s earliest days, though their presence is not always welcome: they can be intrusive, and even annoying. The nearly ten-minute epic, “SWEET / I THOUGHT YOU WANTED TO DANCE,” transforms halfway into a slow-tottering reggae jam. & B., synth-rap, and N.E.R.D.-esque funk, is constantly banging and shifting to reveal something new and unusual. The production, which spans soul sampling, nineties R. Tyler uses the framework to great effect he steamrolls through beats with resonance and bluntness. Incongruity isn’t seen as a blemish, and the lyrics tend to be more freewheeling and braggadocious.
#Tyler the creator pharrell in my mind free#
If there is one distinguishing characteristic of the mixtape form, it’s free association. Now, nearly a decade later, the two have come together on Tyler’s new record, “CALL ME IF YOU GET LOST”-an album constructed around the Gangsta Grillz mixtape convention-to honor the best of tapecraft.
At the same time, Drama, whose charges were dead-docketed, or postponed indefinitely, had all of his money seized and was left trying to figure out how the mixtape medium might survive the Internet age. Cole, he was blurring the lines between the two formats, just as mixtapes were starting to lose their viability as a release strategy-the Recording Industry Association of America was cracking down on piracy, and the arrival of streaming platforms hovered menacingly over the world of analog media. Tyler also self-released many of the early individual projects by Odd Future members, which were produced and mixed like studio albums, in the same way.
#Tyler the creator pharrell in my mind for free#
Tyler founded the rap collective Odd Future, in 2007, and the group released its first tape, “The Odd Future Tape,” for free download online. One inheritor of the mixtape tradition is Tyler, the Creator. The raid seemed to be a bad omen for a cornerstone of the rap world: the mixtape. Instead they found and reportedly confiscated more than fifty thousand mixtapes, and both Drama and Cannon were arrested for bootlegging and racketeering under RICO laws.
Things took a turn in 2007, when SWAT officers raided the Atlanta offices and the studio of Drama and his then-protégé and future partner Don Cannon, looking for drugs and guns. made a deal with an independent distributor that started selling his mixtapes in a major retail chain. In 2005, the rapper T.I., also part of the Gangsta Grillz coterie, signed Drama to his record label, and the d.j. Childish Gambino) in its ranks, showcased the talents of mixtape vets like Lil Wayne and Jeezy. The series, which would later include performers like Jeremih and Donald Glover (a.k.a. and narrator of sorts, prodding his guests to perform as the most confident, swaggering versions of themselves. A raconteur and prodigious trash-talker, Drama served as an m.c.
Drama propelled the careers of countless rappers through his Gangsta Grillz mixtape series. In the early two-thousands, the Philadelphia d.j.
0 kommentar(er)
